Context -
We conducted an internal visual exploration examining how to showcase PACCAR's MX engines through a modern and contemporary lens. We aimed to create an exhibition-style environment that visually articulates the precise engineering and quality through minimal design and detailed materials.
We gave ourselves one primary constraint: everything needed to feel as if it were grounded in reality. Additionally, we wanted to maintain a minimal aesthetic directing the focus to the details.
Direction -
Jared Hutchinson & Tim Sparks
animation -
Jared Hutchinson
light & texturing -
Jared Hutchinson
